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FELICITY USSHER on An Interactive World:
The Heathrow Express [Macromedia Flash Plug-in required. --- Ed.] is a fantastic invention for any frequent flyer who doesn't fancy passing through Houslow West, Boston Manor and Northfields on their way from the airport to central London. These tube stops take forever - so Londoners and visitors alike were delighted when an express train was set up last year to do the journey in fifteen minutes flat. With the new service came technological innovation. The Heathrow Express' "Entertainment Zones" are where you'll find Express TV on eight screens per carriage, each with surround speakers so no-one can miss out on the non-news, the unwanted information and the advertisements. They should call them the Sponsored Zones instead, because there is only one reason why those screens were put there, in my opinion, and that's ad revenues. IBM's "Magic Box" servers and Nortel's "mine is smaller than yours is" mobile phone are two of the most sophisticated advertisements on TV at the moment - and thanks to the Heathrow Express, they are presented to most of the wealthiest, most technologically literate people in the world. What a valuable audience - and the only way to avoid it is to leave the carriage. Heathrow Express must be making a fortune. But hey, what's wrong with that? It sounds like a great opportunity for new business. Yes, but no. My objection is that developments like this are missing the point of the information age. And if you'll read on, you'll see that corporates are creaming new profits off public ignorance about what the information era can do for them. The business men and women of this world, rushing from one strategy meeting to the next, seem to accept that entering the technological era means having high-tech services blasting information at them wherever they go. But it does not.
To start with, the content of Heathrow Express TV is pointless. What good can it do anyone arriving in the UK to get the latest media spin on the Northern Ireland peace process? Take a guess - either the talks are in crisis (again) or (again) they are on the brink of peace. BBC Worldwide, which provides the train's news service, seems to get all its leads from yesterday's papers. But even if the news was well-researched, why should everybody have to hear it? It is the sort of information you should be given the choice to hear. Even better, you should be able to choose not just whether to listen to it, but when and where...
Read the full commentary in MEMOIRS OF THE INFORMATION AGE |
JOHN MCGINNIS responds to the G21:
[Upon reading last week's DAY ONE, MOIA List member John McGinnis fired off an OP ED piece which we reprint with his permission. --- Ed.] We don't have a winner in the bunch for president this time around. (Reagan might be better even with Alzheimer's.) Yes, the school systems, especially in the large cities, are in terrible shape. The crime rates in some segments of the populace are terrible (black and hispanic communities the worst).
Read the full commentary in DAY ONE |
MY GLASS HOUSE features Rod's latest maunderings ... (Read it INSIDE.)
Generating energy for the 21st Century.
| The World's Magazine: generator21.net
Event # 194: THE BODY ELECTRIC This Pull-down Menu will hyperjump you to all our great features. Try it! JOIN THE G21 MAILING LIST. Get updates on new features. Take part in our Readership polls, shape the future of The World's Magazine. It's easy! E-mail The World's Magazine with the "Subject" line: SUBSCRIBE. Want to more about our community? The Info is here. LAST WEEK's EDITION For Deep Background visit the G21-Barnes & Noble Shop Holiday Ideas Needed? Try the new G21/E-NEWS GIFT CENTER OR get great books at the G21 BARNES & NOBLE SEARCH ENGINE Discover the MOIA Discussion List |
FEED THE HUNGRY. You can help someone else in this world and IT WON'T COST YOU A DIME. If you simply remember to drop by The Hunger Site every day that you surf and click a simple button ONE LESS PERSON WILL GO HUNGRY. The food is distributed by the United Nations World Food Programme and paid for through the sponsorship of companies that care. Do your part.
OTHER EDITIONS
EDITION 192
(CULTURECAST's JENNIFER BLUE looks at how the Internet spreads Fear through Urban Legends; POWERSSOUND has new music by PINETOP PERKINS & MICHAEL PARRISH, LOS HOMBRES CALIENTES, JULIAN DAWSON and GIDEON FREUDMANN.)
The PREVIOUS EDITION
(POWERSSOUND reviews new music CDs from Gadfly Records DEBORAH HOLLAND, Chartmaker Records MATTHEW LUPRI, and great sounds from JEFF HACKWORTH & FIVE PLAY; DAY ONE features ROD AMIS on "Lose-Lose Politics" and American Socialism. Plus much more!)
The COMING ATTRACTIONS
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